In 2024, the University of Maryland transformed their XFINITY Center by installing an impressive seamless HDRI 360 video board courtesy of Daktronics. To truly maximize the potential of this advanced display, Maryland Athletics aimed for a graphics solution that matched its impressive scale while offering the creative freedom needed to elevate the fan experience.
The graphics package crafted for the XFINITY Center was all about taking advantage of the board's expansive design. During those thrilling moments—like game-changing plays or fan engagement activities—the system allowed for full-board takeovers, wrapping the arena in vibrant visuals that heightened the excitement and brought everyone together. At the beginning of each event, a bold logo animation captured the entire screen, setting a grand tone as fans poured into the venue.
Understanding that adaptability is crucial in collegiate sports, we integrated a comprehensive set of templates into the graphics suite. These tools made it easy for Maryland’s creative team to update text, change colors, and personalize content for different theme nights or special events. Whether they were spotlighting a sponsor, celebrating a fierce rivalry, or showcasing alternate school colors, the system kept the content fresh and aligned with the brand throughout the season.
The graphics package included a wide array of assets to enhance the in-venue experience:
Each graphic was optimized for the board’s HDRI color space, ensuring Maryland’s colors always appeared vibrant and true, no matter the lighting conditions.
This robust graphics system was designed not only for its power but also for its user-friendliness, enabling Maryland’s staff to seize new opportunities and deliver a consistently high-quality visual experience. The ability to adapt content on the fly while maintaining brand integrity created memorable moments that enhanced the atmosphere for fans and athletes alike.
A Collaborative Effort
The success of this project hinged on a strong partnership with Daktronics, whose expertise in large-scale display technology was essential in achieving a truly immersive solution. This collaboration ensured that both the hardware and creative content worked together seamlessly, maximizing the impact of the newly installed videoboard at the XFINITY Center. Big thanks to Daktronics for entrusting us to help bring this style to life and build out some fantastic animations that could be easily updated through After Effect templates for Maryland’s creative team.
This robust graphics system was designed not only for its power but also for its user-friendliness, enabling Maryland’s staff to seize new opportunities and deliver a consistently high-quality visual experience. The ability to adapt content on the fly while maintaining brand integrity created memorable moments that enhanced the atmosphere for fans and athletes alike.
A Collaborative Effort
The success of this project hinged on a strong partnership with Daktronics, whose expertise in large-scale display technology was essential in achieving a truly immersive solution. This collaboration ensured that both the hardware and creative content worked together seamlessly, maximizing the impact of the newly installed videoboard at the XFINITY Center. Big thanks to Daktronics for entrusting us to help bring this style to life and build out some fantastic animations that could be easily updated through After Effect templates for Maryland’s creative team.
If you’re looking to enhance your in-venue experience, this case study illustrates the difference a tailored graphics package can make. By combining flexibility, creative control, and technical expertise, you can deliver unforgettable moments that keep your brand front and center.
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